Content Creator & Storyseller
BE MOVING. BE MEANINGFUL.
Everyone loves a good story. We love to read stories in books and share them in our circle of friends. We binge-watch tales of heroes and anti-heroes and make up our own stories to pass the time, dream and inspire.
Stories entertain and move us - and a story told well can influence the way we think and the actions we take.
I've always been a bookworm and wordsmith - and believed in the power of language and compelling narrative to change people's attitudes, beliefs and behaviors.
Businesses used to bombard people with ads, discounts and sales urgency. With little competition, deciding what to buy was a question of price.
Now it's all about standing out, being memorable and sharing values with your clients.